Wednesday, December 21, 2016

Christmas Issue of the Hourglass Newsletter


Several issues of the Hourglass newsletter from the former Apex Manufacturing Company are housed in the business collection of the Sandusky Library Archives Research Center. The December 1948 issue of the Hourglass promoted home cleaning products. Page 16 of the newsletter depicts Apex cleaners under a Christmas tree:


The back cover of the newsletter provides details about a display for the Apex cylinder cleaner that featured the attachments for that model. The attachments helped the 1940s homemaker clean not only the floor, but also draperies and furniture and blinds.



Other features of this newsletter include family news about employees, safety tips, and news from the various Apex departments. An interesting letter from Sandusky Plant Manager Henry A. Klingenberger discusses the social climate of the U.S. after World War II. Having faced material shortages during the war, and the loss of employees to military service, in 1946 the company was shifting back to normal peacetime production. “Good will and cheer” were in the air.


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