Four blocks of the downtown area were closed to auto traffic from 9:30 a.m. to 9 p.m. each day. Merchants were encouraged to dress in old fashioned clothing, and the stores offered sale prices throughout the 3-day event. The W.S. Frankel Company provided 10,000 balloons for the children. Mr. William Barratt from Joseph’s clothing store arranged for special insurance coverage and early truck deliveries. Nicholas Carter from Kresge’s was in charge of giveaway promotional items. Entertainment was provided during each day of the street fair.
On Friday night, Marilee and Joe Santoro, from the Arthur
Murray Dance Studios, gave a dancing exhibition at the intersection of
Saturday’s entertainment included a performance by the Perkins High School Dance Band, strolling clowns, and a square dance in the street, called by Jerome Gravenhorst.
An article in the July 30, 1960 issue of the Sandusky Register reported that an
estimated 10,000 people attended the Street Fair on Friday night, and several
merchants stated that “the crowds were larger Thursday and Friday then for any
event they could recall in the past.”